If you own a tutoring company for high school students or any business, you probably know how important target marketing is. Especially with tutoring for high school or university students, location is an important factor in decision making because people want their tutors to be close to where they live or close to school so the commute is reasonable and not as time-consuming. And this is definitely something that you should include in your marketing plans.
There are several ways of using targeting your audience effectively. In fact, the more targeted your marketing campaign is, the more effective your Ads or website will be. However, there are some tips that you should keep in mind when doing so because targeting too much can also reduce the number of people you can reach. So it is just as important to try and achieve the right balance. And if you are wondering about WHO to target, think about who the decision makers are. In most cases if you are teaching kids, their parents would be the decision makers and they are the people that you want to target. This short video explains how to drill down to your target customers specifically for someone interested in starting a tutoring business:
Now, let’s have a look at what you can do to target specific suburbs so you can reach the right audience for your business.
A site is essential for your tutoring business. Signup with a quality website hosting company and purchase a domain name. You might think this is an obvious one, but there are so many businesses that are operating with a Facebook page and trying to use it to sell their services, that this mandatory step has to be stated. A business that does not have a legitimate and independent website is not going to inspire a lot of confidence in people who might be interested and wanting to know more.
A domain name is essential. So do not go with a free service that does not allow you to have your own private domain name. When creating the domain name, be sure to include a keyword phrase in the name. For example, your business is a tutoring business for high school students. Therefore, the name of your website should include a keyword phrase that relates to that. For example, if your first name is Angie, your site could be called Angie’s Tutoring Service. Of course, you can target several keyword phrases after that, but this will be the main domain name.
Proper keyword phrases must also appear in your subtitle and the description of your website. If you want to target multiple suburbs, you can create pages on your website to target these individually or few at a time. This depends on how big those areas are. This also works for Ads. When you are targeting a specific suburb or area, you want to send those people to the landing page of that area, instead of sending everyone to the Home page, which is one of the biggest mistakes that people make. If you want professional assistance, consider hiring a Web Marketing company that can assist you with setting up your website properly and helping you set up SEO campaigns or other marketing campaigns. Visit A.P. Web Solutions online to see how Agencies help with digital marketing.
In your website’s content is where you will target parents in suburban areas. If you include the strongest keyword phrases, your keywords will likely hit on the main search engines, such as Google. Therefore, when a parent in a suburban area searches for a high school tutoring service, your website will likely show up. For example, if you are targeting parents in the suburb of Brighton in Melbourne (VIC), an example of a keyword phrase would be “Brighton high school students tutoring service.” This keyword phrase would appear in your content, titles or description. Although you can do this yourself, it is highly recommended that you use a professional service so that you can build a campaign around accurate data. Consider consulting with a digital marketing company and ask them for an in-depth keyword and competition analysis.
Here’s a local SEO consulting firm in Melbourne that specializes in online marketing:
After you have set up your website, be sure to have a presence on at least two social media sites. Your clients will not only visit your site, but they will also be on the main social media sites. Content that you produce on your website should be promoted on social media sites. Some of the main sites include:
Facebook is one of the leading social media sites. You would create a Facebook business page and on the page, you would promote the content from your website as well as other content that pertains to your business. Get as creative as you’d like, with your Facebook page, but be sure also to communicate with the people who like your page.
On Twitter, you can promote in 140 characters. Use Twitter as a way to provide links to your content. Also, include other information and be sure to communicate with the people who follow your page. Retweet other people’s content that is similar to yours, for example.
Instagram is a photo sharing site. Use Instagram to share pictures of your workplace, your students, the schools that you’re associated with or anything that relates to what you’re promoting.
Promoting your business online can be done DIY. However, if you are unaware of how to promote your business, you can hire professionals, including professionals who specialize in SEO. You can also hire professionals to write content for your site, create videos or take photos for your site.
With the right kind of targeting and guidance, it is perfectly achievable for you to do this on a budget. Once you start seeing some results (leads) coming in from these campaigns, you can start to reinvest that into marketing plans further. But you should also understand that there is a learning curve to it and getting results initially will take some time and patience, especially if you have never done any kind of marketing before.